America’s servicemen and women face hardships at home as well as overseas. The car breaks down. An unexpected expense cuts into rent money. A medical bill means there is less to put toward food or utilities.
To help veterans and active duty military win the financial battle at home, TurboTax® and Operation Homefront have launched Mission2Match (
), a cooperative fundraising effort to support troops and their families facing money emergencies. TurboTax is the nation’s leading
is a charitable organization that provides emergency financial support and assistance to America’s servicemen and women.
Intuit Inc. (Nasdaq: INTU), maker of TurboTax and the
Intuit Financial Freedom Foundation
will match up to $1 million for donations made now through April 15, 2013.
“Tax time is when many Americans are most focused on their charitable giving, and we’re grateful that TurboTax has taken an innovative approach to provide significant and meaningful assistance to military families,” said Jim Knotts, president and chief executive officer of Operation Homefront. “We’ve found that many people want to support our service members, but don’t always know how. By combining their technology and huge public reach, TurboTax is giving their customers the opportunity to provide that support exactly when it is most on their minds.
How to give
TurboTax Online customers will be given the opportunity to donate from within the product after they’ve completed their taxes. Donations also will be accepted at
. Only donations made through the Mission2Match campaign are eligible for matching. Donations will be matched a second time when donors tweet (#mission2match) via Twitter and share the opportunity to give with their social network.
“We’re proud to support our troops,” said Dan Maurer, senior vice president and general manager of Intuit’s Consumer Group. “TurboTax has a long history of supporting the military and many of our employees have served our country. We’re asking our customers to join us and give generously to support U.S. servicemen and women and their families.”