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Gaiam Launches New Ecommerce Site On Demandware Commerce Platform

CHICAGO , Dec. 13, 2012 /PRNewswire/ -- Gaiam, the leading producer and marketer of lifestyle media and fitness accessories, has been delivering positive change through personal development, health and wellness since 1988. Gaiam has decided to extend its positive channels to its ecommerce business by providing users with a high-quality, sophisticated shopping experience at www.gaiam.com.

In order to have more flexibility and functionality, Gaiam brought in the ecommerce experts at Lyons Consulting Group , the premier ecommerce strategy, design, development, hosting and support firm. Lyons Consulting Group migrated Gaiam's site from an underperforming solution to Demandware® Commerce , a much more robust and flexible cloud-based platform.

Additionally, Lyons Consulting Group developed wireframes for an enhanced user experience and integrated several key third-party party systems, including ERP and analytics. The new site provides a better shopping experience for customers and provides Gaiam with improved marketing and merchandising flexibility.

Gaiam also leveraged Demandware's responsive web design capabilities to efficiently launch the new site across multiple devices, including a mobile site, to achieve a consistent consumer shopping experience across channels.

"With the efforts and dedication of the Lyons team we were able to collaboratively launch a new, user friendly website that incorporates some of the latest ecommerce technologies," said Jill Honken, Director of Web Operations for Gaiam. "We knew we chose the right partner in working with Lyons for our implementation." "Because lyonscg is a full-scale ecommerce solution, our goal is to ensure that our customers are happy from beginning to end," said Rich Lyons, CEO and president of Lyons Consulting Group. "We were thrilled to create a beautiful and successful site for Gaiam while providing a smooth design and implementation process."

The new site was launched on October 10, 2012.



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