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Published by Canadean, the Global Still Drinks Report 2012 provides a detailed analysis of the still drinks soft drinks market, with global, regional and individual country data including forecasts to 2015.
Introduction and LandscapeWhy was the report written?The Global Still Drinks Report 2012 is an essential guide for anyone with an interest in the global still drinks market and forms part of Canadean's best selling series of global soft drinks reports.
What is the current market landscape and what is changing?Of all the soft drinks categories, still drinks is the most diverse, encompassing a vast array of non-carbonated product with a juice content ranging from 0-24.9%. At global level the category has exhibited a pattern of continuing growth over the last decade. 2011 was no exception with volumes advancing by a further 7%; the highest recorded increase after energy drinks and bulk/HOD water.
What are the key drivers behind recent market changes?Still drinks benefited from some shift away from carbonated drinks in many markets, but is also coming under pressure from perceived healthier non-carbonated products such as iced/rtd tea drinks.
What makes this report unique and essential to read?The Global Still Drinks Report for 2012 comprises of data tables and supporting text, providing information at a global, regional and country level. The report is compiled from Canadean's extensive global soft drinks databases which are researched individually by country using our specialist researchers 'on the ground'. Comprising of 82 individual country profiles and 8 regional overviews, plus a global summary, the Global Still Drinks Report provides an invaluable guide to the latest trends and forecasts in the Still Drinks category worldwide.
Key Features and Benefits
Data includes still drinks consumption volumes (million litres and litres per capita) from 2006 to 2011, with forecasts to 2015.