CONSHOHOCKEN, Pa., Dec. 13, 2012 /PRNewswire/ -- Quaker Chemical Corporation (NYSE: KWR) has launched QAdvantage, a new enterprise designed to better serve industrial manufacturing customers in North America who are currently served through distribution channels, and to ensure their easy and complete access to Quaker's robust product portfolio and industry-leading expertise. QAdvantage is supported by a dedicated team of professionals who will work with existing distribution partners and end-users to strengthen Quaker's position in the industrial manufacturing market.
Quaker's process fluids are used in critical manufacturing processes by global industry leaders, in automotive, aluminum, steel, heavy equipment, aerospace, tube and pipe, and bearing manufacturers. "We have routinely demonstrated the value of Quaker's products and services in helping to improve process control, efficiency and quality in our core markets," said Karl Kunkel, Quaker's Business Director for Metalworking in North America. "QAdvantage will expand our reach and deliver that same value to the underserved customers in targeted industrial manufacturing niches."
QAdvantage is designed to improve service levels for niche customers, as well as Quaker's existing distributor network. "Companies in this industrial manufacturing sector drive innovation across all of the industries that we serve, and we are excited to dedicate increased efforts toward serving them even more effectively," said Mica Zuniga, QAdvantage Business Director.QAdvantage, launched on December 1 st, offers Quaker Chemical's process fluids, chemical specialties and lubricants including:
- QUINTOLUBRIC® Fire Resistance Hydraulic Fluids
- FERROCOTE® Corrosion Preventives
- QUAKERCUT® Machining & Grinding Fluids
- QUAKERCOOL® Machining & Grinding Fluids
- QUAKERCLEAN® Metal Cleaners
- QUAKERDRAW® Drawing & Forming Fluids