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Sitting in a hockey locker room, Steve Chase became the latest die-hard fan fed up with the NHL lockout.
Living in Los Angeles, Chase believed the league had squandered all the goodwill built in the area after the Kings won the Stanley Cup. His weekly pickup games with friends became his only taste of the sport he loved because of the ongoing labor strife that has dragged on for months.
So he took a poll of his buddies, then took a pledge:
"We're not coming back."
Not for good. Just not after the lockout is settled, not for a while.
Chase started the grass roots "Just Drop It" campaign that encourages fans to boycott one NHL game for every game canceled after Dec. 21st. No tickets, no TV, no merchandise â¿¿ not a minute or a penny spent on the league, punishment for what he believed are continued abuses of loyalty on their fan base.
He made a video and started a Facebook page, urging fans to click the "like" button and join the cause. More than 11,000 angry fans have joined since the weekend, a puck drop in the circle compared to the millions of fans who attend games, but the latest small sign fans won't again be easily won back.
"People are trying to crush the NHL," Chase said. "That's not our goal. Our goal is just to get hockey back. Hopefully somebody, somewhere cares about this and decides, 'Guys, we've got to get back and talk.' The fans are right.
"They're fighting over our money."
The days of letter writing and 30-second phone calls to sports radio stations have ballooned to steady streams of hashtags, Facebook posts and homemade videos from fans who just want to come in from the cold of this labor battle and watch their slap shots and saves. They are exasperated over a work stoppage with no end in sight and little regard for the fans.