"We're gratified to see more and more advertising partners taking advantage of the unique characteristics of Youku Tudou's offerings," said Youku Tudou president Dele Liu. "Our platforms have a history of strong relationships with advertisers founded upon strong ad performance, and the integration between Youku and Tudou's platforms allows Youku Tudou to offer our partners access to an unprecedented audience, combined with the most advanced metrics and monitoring system in China's online advertising industry."Youku and Tudou, China's #1 and #2 online video companies, officially merged into Youku Tudou Inc. in August 2012. Youku Tudou has continued to operate the parallel platforms Youku.com and Tudou.com as independent websites with distinct brand identities. Youku.com targets a mainstream, professional audience, while Tudou.com is positioned to appeal to a young fashion-conscious viewership.
Advertisers Turn To Youku Tudou Dual-Platform Solutions
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