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Advertisers Turn To Youku Tudou Dual-Platform Solutions

"We're gratified to see more and more advertising partners taking advantage of the unique characteristics of Youku Tudou's offerings," said Youku Tudou president Dele Liu. "Our platforms have a history of strong relationships with advertisers founded upon strong ad performance, and the integration between Youku and Tudou's platforms allows Youku Tudou to offer our partners access to an unprecedented audience, combined with the most advanced metrics and monitoring system in China's online advertising industry."

Youku and Tudou, China's #1 and #2 online video companies, officially merged into Youku Tudou Inc. in August 2012. Youku Tudou has continued to operate the parallel platforms Youku.com and Tudou.com as independent websites with distinct brand identities. Youku.com targets a mainstream, professional audience, while Tudou.com is positioned to appeal to a young fashion-conscious viewership.

About Youku Tudou Inc.

Youku Tudou Inc. (NYSE: YOKU) is China's leading Internet television company. Its Internet television platform enables users to search, view and share high-quality video content quickly and easily across multiple devices. Youku, which stands for "what's best and what's cool" in Chinese, is the most recognized online video brand in China. Youku Tudou's American depositary shares, each representing 18 of Youku Tudou's Class A ordinary shares, are traded on the NYSE under the symbol "YOKU". 

Contact:

Jean Shao, Director of International CommunicationsT : (8610) 58851881-7128 

SOURCE Youku Tudou Inc.

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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