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TheStreet Open House

Apple: More Embarrassed Than Kanye West on 12-12-12

Stocks in this article: GOOG AAPL FB

Google Maps brings the nuance you have to have with a Maps app. But it's a precision that can only come with time. In that respect, you can't come after Apple too hard for having an inferior product. However, you can take Tim Cook to task for releasing it.

I know. We have been through this before.

And now, Apple has to go through this again. It's not all that often that this company gets embarrassed, but by basically having no choice other than to approve Google Maps for iPhone, that's where we are -- redux -- this morning.

Yes, this too shall pass. And it will have no material impact on Apple's business or the holiday quarter. It does raise those questions again, though, about how Apple proceeds in a world without Steve Jobs.

When you use Google Maps after spending a few months with the inferior Apple Maps, it's not too difficult to wrap your head around why this admittedly annoying comparison still matters.

--Written by Rocco Pendola in New York City.

Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.
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