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American Red Cross Launches New Ad Campaign

"This is the first time many people will hear firsthand the real voices of those who have been helped by the Red Cross," said Linda Honan, senior creative director at BBDO New York. "From the beginning, we made a conscious decision to step aside from our usual role as creative brand storytellers. Instead our role was to equip the people who have been touched so deeply by the brand with the tools that would enable them to tell their stories themselves."

The Red Cross reviewed more than 1,200 stories that were submitted online and then sent out cameras and booklets to 300 individuals last May. Eliot Rausch, a well-known, short-film director and documentarian, produced the series of personal and quietly powerful stories.

During this holiday season, a limited number of airings will include footage from Hurricane Sandy as well as the storytellers campaign. The Red Cross will release additional PSA spots in January 2013 that include stories of blood recipients, people who were saved by CPR and First Aid and others who lost their homes in tornadoes.

For more information, to see the stories or download the spots for broadcast use, visit redcross.org/stories. To view the trailer, click here.

About the American Red Cross: The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org  or join our blog at blog.redcross.org .

SOURCE American Red Cross

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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