This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Famous Dave's Realigns Core Marketing Functions

MINNEAPOLIS, Dec. 12, 2012 (GLOBE NEWSWIRE) -- Famous Dave's, (Famous Dave's) (Nasdaq:DAVE) has long delivered a dine-in experience to satisfy even the most exacting of BBQ fans. With the emerging importance of its catering and to-go sales, the company is reorganizing its marketing department to capitalize on those businesses as well.

"The reality is that our customers access our brand in four different ways; dine-in, to-go, catering and retail," said John Gilbert, CEO of Famous Dave's. "Not addressing these customers in a fashion that anticipates their different motivations for each occasion is simply leaving money on the table. In light of the continued softness in same store sales, I have decided now is the time to make this move."

Famous Dave's is proceeding with the immediate alignment of core marketing functions with the four revenue streams. Each "line of business" owner will be responsible for the strategy of that business – from market insight to planning and execution. The company will staff dine-in, to-go and catering positions immediately by redeploying existing resources.

The move also introduces a "Digital Services Group", through which the company intends to create sales and traffic growth through the use of digital tools, including CRM, B2B campaign management, email, social media, web advertising, web-site, on-line ordering, and mobile technology solutions. According to Gilbert, "Nearly 40% of our business is 'data-collectible' through catering and to-go. The Digital Services Group will capitalize on this. It will be a point of difference."

With the realignment, the company announced the departure of Aric Nissen as Vice President of Marketing and Research & Development. Aric had been a member of the Famous Dave's executive team since 2009. A successor has not been named, though the company expects to make a decision quickly.

"This structure is critical and the team is ready. Its impact on our future will be significant," Gilbert said.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

DOW 18,232.02 -53.72 -0.29%
S&P 500 2,126.06 -4.76 -0.22%
NASDAQ 5,089.3620 -1.4320 -0.03%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs