This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

PR Newswire's Investor Relations Website Solution Now Enhanced With Content Marketing Methodologies

NEW YORK, Dec. 12, 2012 /PRNewswire/ -- PR Newswire, a global provider of shareholder, compliance and multimedia communications platforms, and its Vintage Filings division, today announced they have enhanced their investor relations website solution, IR Room, with new functionality that mirrors the communications industry's focus on content marketing and communications ROI.


"Investor relations websites have seen little or no change in the past several years. Most have not evolved at par with other web communications best practices," said Bradley H. Smith, Director of Marketing for PR Newswire's investor relations and compliance services. "Our investor relations website solution, IR Room, has been rebuilt with the same communication technologies that drive highly successful PR and agile web-marketing teams. This is unique for investor relations websites and can be a real game-changer for investor relations departments in 2013."

With IR Room's new enhancements, investor relations departments will be able to measure, for the first time, the effectiveness of their outbound communications as well as use their investor relations website to forge new and deeper relationships. "The ultimate goal of any professional communicator is to drive their audience toward a decision," stated Smith.

Investor relations practitioners are invited to request a "ROI for the IRO" private demonstration here.

In addition to the inbound marketing technologies, several of the IR Room's visual data-displays have been improved, assuring current shareholders and potential investors that the content they want is accessible and always up-to-date. Further social media integration is also now included, embedding both Slideshare and StockTwits, a PR Newswire partner.

Additionally, the company recently announced the "IR Room App," a turn-key and easy-to-launch mobile app for smart devices. Currently, PR Newswire has close to 1,000 public relations and investor relations websites in use by clients ranging from mega-cap to micro-cap.

"Today's release of IR Room is another step on our mission to help clients 'Re-balance IR.' At a time when vendor and product consolidation may squelch innovation, PR Newswire is moving forward with smart solutions that will help investor relations officers communicate better," finished Smith.

About PR Newswire

PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

About Vintage Filings

PR Newswire's Vintage Filings division is a full-service financial filing and printing firm and a leading partner for all your XBRL filing needs. With more than 4,500 public company clients, Vintage is one of the fastest growing compliance firms nationwide. Vintage partners with its clients to provide the knowledge and service necessary to meet the SEC's ever-changing filing regulations. Vintage Filings provides high-quality, cost-effective compliance filings and production services, including EDGAR Filings, typesetting, XBRL tagging, section 16 filings, investment management services, drafting sessions, virtual data rooms (VDR) and more.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.99 0.00%
FB $102.01 0.00%
GOOG $682.40 0.00%
TSLA $151.04 0.00%
YHOO $27.04 0.00%


Chart of I:DJI
DOW 15,973.84 +313.66 2.00%
S&P 500 1,864.78 +35.70 1.95%
NASDAQ 4,337.5120 +70.6750 1.66%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs