This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Home Decor Retailer Gives Catalog Lovers Digital Gratification With Launch Of Ballard+™

ATLANTA, Dec. 12, 2012 /PRNewswire/ -- Ballard Designs, Inc.® ( www.ballarddesigns.com), a premier retailer for European-inspired home furnishings and accessories, is injecting a brand-new digital component into their print catalog with the launch of Ballard+™. The latest example of Ballard Designs' ongoing digital transformation of its traditional catalog business, this innovative app browses and shops the catalog along with the user via image recognition technology and provides the user with a digital experience straight from the pages of the catalog.

(Logo: http://photos.prnewswire.com/prnh/20121212/SF28618LOGO)

Ballard+ will feature tap-to-buy shopping, product details and reviews, multiple image viewer and social sharing. Shoppers will hold their iPhone or iPad above the page of the catalog to activate the app and instantly connect to the highly engaging digital experience. A box will encompass each item on the page and users simply tap the item in the box for desired information. This catalog companion creates a straightforward purchasing experience with the touch of the purchase button – items in the shopping cart will be immediately directed to ballarddesigns.com for check-out.

"Our customers not only look to the Ballard catalog for home decor and accessories, but also for design inspiration and ideas. The Ballard+ app enhances the experience of flipping through the catalog each month by simply integrating a mobile or tablet device," says Ryan McKelvey, President of Ballard Designs. "Having the functionality of our online channels directly available with our print catalog creates an ease-of-use that will provide an innovative, digital experience for our customers."

Ballard+ will be available for select iOS devices and is compatible with iPhone 4/4S and 5, as well as iPad2, iPad with Retina display and iPad mini. The free app will work with the Ballard Designs December 2012 Early Winter issue, with more to be added in the future, and will require a data plan or WiFi connection for use.

"Ballard+ blends the branding, scale and impact of Ballard Design's print channels with the instant gratification and seamless path to purchase of mobile commerce," explained Beck Besecker, CEO of Marxent Labs. "Powered by VisualCommerce™, Ballard+ has enabled the first 'tap-tap-buy' solution for catalogs."

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 17,698.18 -77.94 -0.44%
S&P 500 2,059.69 -8.20 -0.40%
NASDAQ 4,880.2280 -20.6570 -0.42%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs