This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

North Carolina Upstart Takes on Lululemon

Stocks in this article: LULU GPS FORR

CHARLOTTE ( TheStreet) -- When Lululemon Athletica (LULU) brought the apparel of yogis and athletes to mainstream, fashion-conscious women, it opened the door for an explosion in the women's fitness wear industry.

Lululemon calls itself a "yoga-inspired athletic apparel company," creating "components for people to live long, healthy and fun lives" through athletic wear that uses performance-enhancing fabrics and functional designs.

Perhaps it was riding this wave that can explain the rapid success of ActivewearUSA, a 4-year-old e-commerce retailer selling only women's performance and fitness wear. Or perhaps it was simply the realization by founder and CEO Avi Woolman while contemplating life from the cobra position that with the Lululemons and Gap (GPS) Athletas of the world succeeding in the bricks-and-mortar space, there was an opportunity to sell multiple brands of women's fitness clothes online.

Either way, ActivewearUSA is flourishing.

"This is no longer a niche that is only serving the 1%," says Woolman, a former software developer. "As enhanced design, performance fabric and fits become the norm for workout gear, women are tossing away their college sweats and upgrading to a trend-forward look for the gym. This is an explosive category that is going to see exponential growth in the coming years."

Yet there is a big difference between functional activewear and designer sportswear.

"Designer sportswear for me, it is like Estrada or Ralph Lauren. These are for me designer sportswear, which is not particularly functional, not a performance product -- it's more fashionable and stylish, but it's not activewear," Woolman says.

She acknowledges that the lines are blurring, though.

"Everyone sees this as basically a big market and they are redefining themselves as activewear brands just to be in the market. Activewear is not just yoga wear anymore. Companies are continuing to innovate and launch new performance products for working out," Woolman says.

ActivewearUSA is well positioned.

1 of 3

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs