WMS Gaming Inc., a wholly owned subsidiary of WMS Industries Inc. (NYSE:WMS), today announced that the Company has entered into a multi-year online content licensing agreement with the British Columbia Lottery Corporation (“BCLC”). Under the terms of the agreement, BCLC will have access to WMS’ online library of authentic slot games on their gambling website, PlayNow.com.
BCLC’s PlayNow.com players will have the chance to play many of WMS’ hugely popular slot games, such as THE WIZARD OF OZ™, Zeus™, Reel ‘Em In® and Jackpot Party® games. The games will be accessible for play through WMS’ remote game server integration capability, obtained when Williams Interactive purchased Jadestone Group in May 2012.
PlayNow.com has offered online gaming to players in British Columbia since 2004, and in 2010 became the first regulated Canadian jurisdiction to offer online casino games. In addition to an online casino PlayNow.com offers players access to Canada’s biggest lottery games LottoMax and Lotto 6/49 as well as multi-player bingo, player-to-player poker and a new Sportsbook platform that launched this past summer.
Orrin J. Edidin, President of WMS Industries and President and CEO of Williams Interactive, said, “Players at BCLC’s casinos have loved WMS’ great gaming content for many years and we are delighted to expand our relationship to bring this same level of excitement and entertainment to BCLC’s online players. The key to building player loyalty on the casino floor or online at home is to consistently offer great gaming entertainment experiences; and our proven content is an ideal solution to extend our customers’ gaming entertainment beyond the casino’s four walls. The continued expansion of our interactive relationships and activities is a great endorsement of our content and approach to services and solutions and terrific news for the rapidly growing universe of online players.”