In the meantime, Atmel has the competitive advantage from an up-market standpoint. This is because average selling prices (ASPs) are higher which helps the company's margins. In my opinion, signs of improved profitability are what it's going to take to compel the Street to believe.
In that regard, the company is making some good strides, but it remains a challenge. Though management was able to make the best out of what has been a difficult economic environment, that gross margins shed almost 1% sequentially and 7% year-over year in the third quarter was discouraging.
Having said that, this has been an issue for the entire sector and speaks to the level of competition and margin pressure that exists. From that standpoint, I expect Atmel to differentiate itself from the rest of the pack by growing in areas where the competition can't. Atmel's Xsense touch sensor can become that differentiating product.
Although touch is now everywhere, the high performance and flexibility of Xsense takes it a step further by enabling new design possibilities for products that rely on touch. The company's roll-to-roll metal mesh technology is able to offer features that are not yet common in today's industry-leading products - including those made by Apple.What's more, as new concepts enter the market, companies that are looking for a competitive edge will need Xsense to offer unique experiences to consumers -- Xsense offers this at a much lower cost. Investors should also find it encouraging that production and commercial shipments of Xsense has already begun and have been delivered to OEMs in October.
Bottom LineAs I've noted, there's a lot that needs to go right for the stock to work in the long term. The Street wants to see margins and revenues heading in the right direction again - this part remains a challenge. The good news is most analysts expect a general recovery in 2013 for the entire sector. Likewise, investors should be encouraged by Atmel's growth prospects with Xsense. It shows management's commitment to push the capabilities of touch beyond convention. It's also hard to ignore the incredible value the stock still presents at this level. I have Atmel listed as one of my top turnaround candidates in 2013 and at $5.64 per share, there is a good chance that the stock can double from here. But it's going to take some time, patience and sound execution for that to happen. A "touch" of luck here or there won't hurt either. At the time of publication the author had a position in AAPL. Follow @rsaintvilus This article was written by an independent contributor, separate from TheStreet's regular news coverage.
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