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Boomers and other eligible beneficiaries for Medicare have a new ally in their pursuit of good health and well-being. HumanaVitality, LLC, a joint venture between Humana Inc. (NYSE: HUM) and Discovery Holdings, Ltd, will begin offering its wellness and rewards solution to approximately 812,000 Humana Medicare Advantage, Humana Medicare Advantage Prescription Drug Plan and Humana Medicare Supplement members in select plans in select markets.

Wellness is top-of-mind for boomers and seniors alike. A recent study from the American Hospital Association reveals that without a stronger prevention effort, six of every 10 boomers will be managing more than one chronic condition by 2030. Specifically, diabetes is projected to affect one out of every four boomers and obesity is expected to affect one out of every three.

HumanaVitality®, which has more than 1.6 million members nationally, provides people with proven tools, resources and incentives designed to help them make healthier choices. Starting next month, Medicare beneficiaries in select markets who are enrolled in eligible Humana Medicare plans will be able to sign up for HumanaVitality.

“HumanaVitality is bringing the same proven techniques and education to Humana Medicare beneficiaries that we’ve used for the past 18 months with our 1.6 million HumanaVitality members,” said Joe Woods, CEO of HumanaVitality. “It’s a sophisticated, yet simple idea: lay out a customized path to better health; support them every inch of the way; and reward them for the healthier decisions they make.”

As HumanaVitality members, these Medicare beneficiaries will receive Vitality Points TM for activities, such as obtaining preventive screenings, exercising, donating blood, getting CPR-certified and quitting smoking. When members get preventive screenings or vaccinations they also earn Vitality Bucks ®, which are redeemable for items such as gift cards or fitness apparel. Members also have access to HumanaVitality’s new Vitality Healthy Foods program, offering participants a five percent savings on healthy food items at Walmart.

“Boomers and seniors are redefining the aging process and defying the limitations,” said Tom Liston, President of Humana's Retail Segment. “With the support of a program like HumanaVitality anyone—regardless of age or current health condition—can take back the reigns of their health and improve their ability to get and stay healthy. Our goal is to create an experience that makes this process easy for Humana Medicare members at every stage of life.”

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