Dec. 12, 2012
John Hancock Financial Network
today introduced the Retirement Ready iPad app, an interactive tool designed to help financial professionals engage prospects and clients in an educational retirement income conversation. The app, which is customizable to display the representative's name and firm, includes information on the basic concepts of retirement income in distinct chapters, videos, exercises and interactive worksheets.
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"Retirement income planning is a huge need for a significant portion of the population, and this tool is perfect for assisting a financial professional to have a personal, engaging, and useful discussion about retirement income with clients," said
, vice president, Sales and Business Development, John Hancock Financial Network.
The content is robust covering the client's personal vision of retirement, the differences between the accumulation and distribution phases of life, detail on some of the key risks in retirement including longevity, market volatility and inflation, and creating a sustainable retirement income using a product allocation approach.
"Our representatives are embracing tablets as a part of their sales process and the Retirement Ready app has created tremendous excitement as an excellent tool to help them engage and educate their clients," said
, director, Retirement Income, JHFN.
Melton explained that because the app includes everything a rep would need to have a full discussion of retirement income planning, this format works for different levels of the conversation, depending on how much the client knows about the subject or has thought about his or her own situation.
"Because the app format is so adaptable, the representative can have an in-depth conversation if necessary – or a discussion that just hits the points the representative feels would be most useful, depending on the situation. The interactive nature of the worksheets and the on-demand feeling of the videos help to emotionally engage the client in the experience," said Melton.