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Most recently, Balsam-Schwaber was Senior Vice President of Marketing for iVillage. In her new position, she will be charged with leading IM's signature cross-property, multi-platform marketing campaigns, and identifying ways the entire NBCUniversal portfolio can innovatively synergize to meet ad partners' needs. She will report to Shea, and have direct oversight of IM's research, sales marketing, trade marketing and events groups.
"Catherine's depth in both traditional marketing and the digital space is an incredibly important asset in a marketplace that values both equally," said Shea. "What's more, she is hands down one of the most creative, strategic, and highly regarded professionals I have ever encountered."
Balsam-Schwaber will remain a leader on NBCU's Digital Marketing Council, which identifies company-wide digital priorities, where her extensive knowledge of the digital space and marketing to women make her a key asset.
Prior to joining NBCUniversal in 2009, Balsam-Schwaber was a Vice President in Integrated Marketing at MTV Networks, where her purview included MTV, MTV2, mtvU, and mtv.com. Before that, she was Vice President for Marketing Partnerships and Programming at Rock The Vote, and held marketing positions at Time Warner and AOL. Throughout her marketing career, she has cultivated an expertise in developing cross-portfolio, multi-platform deals and campaigns.