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EMC Teaming Up With Knotice To Power Data Management And Actionable Analytics





HOPKINTON, Mass. and AKRON, Ohio, Dec. 12, 2012 /PRNewswire/ --



News Summary:

  • EMC today announced a new partnership with Knotice aimed at increasing the speed and performance of analytics and reporting for Knotice's customers, while also providing the scalability needed to match Knotice's rapid growth trajectory for data management.
  • The Knotice solution, which previously ran on Microsoft SQL Server Enterprise, will now be powered by the EMC Greenplum Database, enabling Knotice to accommodate a virtually unlimited volume of data. Other products used include EMC DCA for storage area security and EMC Data Domain for rapid data backup and recovery.
  • Knotice's migration to the Greenplum platform represents an aggressive investment by Knotice in the proliferation of data that will result in much greater capability of Knotice's data management and digital marketing offerings, allowing marketers to do more with their site-side and web-wide data even faster.




Full Story:

EMC Corporation (NYSE: EMC) today announced it is joining forces with Knotice, a provider of data management, analytics and digital messaging solutions, in order to increase the speed and performance of actionable analytics and reporting for Knotice's customers, while also providing the scalability needed to match Knotice's rapid growth trajectory for data management. The power, speed, flexibility and effectiveness of the Greenplum data solution will also improve the overall efficiency of Knotice's Universal Profile Management system, accelerating processing times to seconds for audience selection and analysis. 

The Knotice solution, which previously ran on Microsoft SQL Server Enterprise, will now be powered by the EMC ® Greenplum ® Database—a massively parallel processing (MPP) database built to support the next-generation of Big Data warehousing and analytics, and capable of storing and analyzing petabytes of data. As a result, Knotice now has the capacity to accommodate a virtually unlimited volume of site-side and web-wide data. Other products used include EMC DCA to deliver a fast loading, highly scalable, data co-processing platform for Big Data analytics and EMC Data Domain ® for rapid data backup and quick recovery.

Now nearing completion, Knotice's migration to the Greenplum platform represents an aggressive investment by Knotice in the proliferation of data that will result in much greater capability of Knotice's data management and digital marketing offerings. These advanced capabilities will allow marketers to do more with their data even faster.

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