Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) announced plans to introduce its two largest brands – Westin and Sheraton – to two new multi-billion dollar integrated entertainment complexes in Manila, the bustling capital of the Philippines. Starwood will manage The Westin Manila Bayshore, scheduled to open in mid-2016 as part of the Resorts World Bayshore in the Entertainment City development in Parañaque,; and Sheraton Manila Hotel in the Resorts World Manila development located in Newport City, Pasay. The Sheraton Manila Hotel is slated for opening in early 2017.
The opening of the two hotels fuels Starwood’s remarkable growth trajectory in Asia Pacific. The company is the region’s largest upper-upscale and luxury hotel company; it currently operates over 230 hotels in Asia Pacific with plans to reach 400 operating hotels in the region by 2016.
The Westin Manila Bayshore and Sheraton Manila Hotel are integral components of Resorts World Bayshore and Resorts World Manila, respectively. These new mixed-use development hubs feature entertainment venues, luxury retail establishments and gaming facilities, leveraging favorable economic conditions. The planned development of The Westin Manila Bayshore also represents the Westin brand’s re-entry into the Philippine market.
“We are thrilled to enter the vibrant, booming market in the Philippines, and believe there is ample demand for the Westin brand’s signature programs and amenities, as well as the Sheraton brand’s unique blend of hospitality, connectivity and comfort,” says Chuck Abbott, Regional Vice President, Southeast Asia, Starwood Hotels & Resorts Worldwide, Inc. “Resorts World Bayshore and Resorts World Manila are expected to be among the region’s preeminent entertainment destinations, and Starwood is pleased to have been selected by their respective owners to provide world class brands and services to visitors and guests.”“We are excited about the rebirth of these two well-known and recognized international hotel brands from Starwood and welcome them back in the Philippines. Westin is a very strong brand that will contribute to the positioning of Resorts World Bayshore as a world-class integrated resort and leisure facility. It is about time to bring back the Westin brand in the bay area, where it used to be popular. Since Phase 1 of Resorts World Bayshore will be double the size of Resorts World Manila, we will be able to offer more entertainment facilities by our target opening in 2016,” says Kingson U. Sian, President of Travellers International Hotel Group, Inc.
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