"The troponin testing segment, which now constitutes about a third of the cardiac marker testing market, has reached saturation," explained Sashidhar. "It is expected to grow slowly, especially in lab-based testing, with growth likely to be mainly through POC testing."
To sustain market momentum, participants need to develop customised solutions. Multi-menu options for cardiac tests and products that meet market needs, paralleled by alliances with pharmaceutical companies to develop better targeted, therapy-oriented solutions, will keep the market on a growth trajectory.
"Companies need to develop monitoring systems with sufficient product differentiation features to stay competitive," concluded Sashidhar. "Regardless of the test solution, ease-of-use and reliability will be essential to sustain growth."
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