Search personalisation is enabled by default for every active user of Yandex Search. The more searches the user makes, the better results they receive. The personalised search feature can be easily disabled in the search engine's settings.
The current personalised search engine was preceded by the company's search platform Reykjavik, launched last year, which delivered search results based on the user's language preferences. After that, Yandex released a number of products that made the search experience for its users more personalised – the search engine started to add the user's previous searches and frequently visited web sites to their search suggestions. Each of these innovations became part of Yandex's personalised search engine and was implemented in its latest edition – the Kaliningrad search platform.
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