This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Valassis' Social Savings And Sharing App Enables Individual Promotion For Advertisers

Stocks in this article: VCI

LIVONIA, Mich. and WINCHESTER, Va., Dec. 11, 2012 /PRNewswire/ --   Valassis  (NYSE: VCI), a leader in intelligent media delivery, and Oasis Brands Inc. announced today how they are working together to offer consumer savings in the social sphere. Valassis' savings application built on the Facebook® Platform is now being utilized by advertisers like Oasis Brands to promote specific individual brand promotions. As Facebook evolves its platform to benefit its users, the Valassis team has evolved their social products to enable easy, effective, focused social promotions, such as the savings program currently being used by Oasis Brands to support the social media efforts of its retail brand, Fiora®.  

Fiora®, a new and rapidly-growing retail tissue and towel brand, has found a stronghold among a growing breed of consumers who are better networked, more vigilant shoppers, interested in new choices and new channels. With keen analysis, marketplace observation, and nimble responses, the brand is finding innovative solutions to meet the needs of retailers and consumers as it enters the social media world. To access the offer, please visit https://www.facebook.com/FioraBrand/app_480369188658945

"We are committed to meeting the evolving needs of our customers and their shoppers, who make vigilant assessments and hyper-prioritize their families' needs and spending," said Nathan Hanson, CEO of Oasis Brands. "Today that means engaging with them in a medium where they are most comfortable and where saving money and sharing information come together. Valassis' social innovations have afforded us the ability to engage and help our consumer target 'win the hunt' by saving in an easy, effective way."

Maintaining and winning consumer loyalty in the social space requires more than just regular posts. Even the most fervent brand enthusiast expects tangible value in exchange for their loyalty to a brand's fan page. And when a brand does decide to offer rewards, they carry far more weight when shared by a friend. Valassis Social Promotion Pages allow marketers to quickly and easily extend their reach to consumers via deeper Facebook engagement by giving Facebook users easy access to deals on new brands and brands they already like.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,379.57 -37.28 -0.21%
S&P 500 2,021.25 +19.09 0.95%
NASDAQ 4,683.4070 +45.4130 0.98%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs