At the heart of Webtrends Streams is Streams Lab, a real-time big data exploration and visualisation tool that brings rich customer-level data to life and enables marketers to easily segment unlimited events and customer attributes into any number of live streams depending on the business need. These live streams can be easily configured, enriched with other data streams and shared with testing, targeting and personalisation solutions to drive immediate action and improve the customer experience in the moment.Unprecedented in the market today in terms of the scale, richness and immediacy of the data, the true power of Webtrends Streams is in its ability to drive instantaneous action from rich real-time customer data. It is designed to help solve common, high-value online business challenges, including increasing customer engagement and conversions, improving business alignment among a company's employees, identifying site-related performance and security issues, and powering internal and external marketing action systems.
Webtrends Streams™ Debuts, Powers 'As-It-Happens' E-Business Engagement
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