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Webtrends Streams™ Debuts, Powers 'As-It-Happens' E-Business Engagement

At the heart of Webtrends Streams is Streams Lab, a real-time big data exploration and visualisation tool that brings rich customer-level data to life and enables marketers to easily segment unlimited events and customer attributes into any number of live streams depending on the business need. These live streams can be easily configured, enriched with other data streams and shared with testing, targeting and personalisation solutions to drive immediate action and improve the customer experience in the moment.

Unprecedented in the market today in terms of the scale, richness and immediacy of the data, the true power of Webtrends Streams is in its ability to drive instantaneous action from rich real-time customer data. It is designed to help solve common, high-value online business challenges, including increasing customer engagement and conversions, improving business alignment among a company's employees, identifying site-related performance and security issues, and powering internal and external marketing action systems.  

"Digital intelligence ultimately breaks down the wall between analytics and the business, eliminating passive insight delivery to make big data directly actionable," wrote Joe Stanhope, principal analyst, Forrester Research in a Forrester report. "Digital intelligence is a new analytics standard because it closes the gap between analysis and action to enhance digital customer experiences seamlessly." [1]

Webtrends Streams is available now and businesses do not need to be Webtrends Analytics™ customers to use Webtrends Streams. Webtrends Streams can be deployed in conjunction with - and used to augment - all existing digital analytics products on the market today.

To learn more about Webtrends Streams and how 'as-it-happens' digital intelligence will revolutionise digital marketing, visit  

Webtrends is holding two free webinars on Webtrends Streams. All attendees, but in particular those in the UK and EMEA region, can register here for a webinar on Wednesday, December 12, 2012 at 3:00 PM GMT. For North America attendees, Webtrends Streams will also be featured in a webinar on Thursday, December 13, 2012 at 9:00 AM PST, click here to register.

Attendees of the Webtrends Engage conference can also see Webtrends Streams in action from January 28 - 30, 2013 at the Westin St. Francis hotel in San Francisco, CA.


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