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TheStreet Open House

Reveal Your Inner Cat With Friskies® "Catify Yourself" Mobile App

"Cats have incredible sensory abilities and playful imaginations. We're fascinated by them, and this app lets us have fun with the idea of what it would be like to be cats for a while, at least in photos, and share those photo moments with family and friends," said Shawn Brain, assistant brand manager for Friskies. "We've enjoyed a lot of laughs creating Cat-ified images of ourselves, but seeing people's reactions when they receive Cat-ified photos is just as much fun. We can't wait for people to try it out and start sharing."

In addition to sharing with family, friends, and on Facebook with Friskies, images created with the "Catify Yourself" app make great mobile phone wallpaper or social media profile pictures. Create and upload photos to share with us anywhere you'd use a photo of yourself, including Facebook, Twitter, Google Plus and even LinkedIn.

Friskies offers a variety of free tablet and mobile games and apps for cats and humans, including "Cat Fishing" for cats on iPhone and Android mobile and tablet platforms, and "You vs. Cat," the first Friskies game you can play with your cat, for Android and iPhone tablets. For more information about Friskies Games for Cats, search your App Store for "Friskies" and please visit www.GamesforCats.com.

About Friskies

The Friskies® brand offers a complete line of great-tasting cat foods, including more than 60 wet, dry and treat varieties. Friskies is manufactured by Nestle Purina PetCare, a global leader in the pet care industry. Nestle Purina PetCare promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. The North American headquarters for Nestle Purina PetCare is located at Checkerboard Square in St. Louis; Mo. Nestle Purina PetCare is part of Swiss-based Nestle S.A. – the world's largest food company. All trademarks are owned by Societe des Produits Nestle S.A. or used with permission.

SOURCE Nestle Purina

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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