Dec. 11, 2012
/PRNewswire/ -- Farouk Systems, makers of the innovative CHI® and BioSilk®hair products, rocks the crown in its third year as presenting sponsor, and ninth year as Hair Care sponsor of the 2012 Miss Universe
Farouk Systems and its CHI Creative Artist Team (CAT) have already been creating and styling the hair of all the Miss Universe
contestants for preliminary events and photo shoots. CAT will also be busy back stage styling hair during the live telecast.
"We're so excited about our ninth consecutive year partnering with the Miss Universe
, Founder and Chairman of Farouk Systems, Inc. "Our continued involvement in this annual tradition celebrates the Farouk commitment to beauty around the world."
This year, Farouk Systems, will be launching an exclusive
2012 Miss Universe ® CHI Model Search
for fans to "CHOOSE MISS CHI" to be the official spokesmodel for the brand in 2013. Voters will be entered to win the "
giveaway presented by
The 2012 Miss Universe
Competition will be held in
at the Planet Hollywood Resort & Casino Theatre for Performing Arts on
December 19, 2012
. It airs LIVE on NBC at
8:00 p.m. EST
the United States
, with a Spanish simulcast on Telemundo. This year's pageant will be hosted by
, host of Bravo's "Watch What Happens Live" and
, co-anchor of "E! News."
The CHI team will be tweeting live from backstage to give @CHIhaircare followers behind-the-curtain access, and exclusive product giveaways starting at
1:00 p.m. EST
, in partnership with Ulta and Beauty Brands.
About Farouk Systems, Inc.
Farouk Systems, Inc. is a
based company that manufactures high quality professional hair care brands, CHI® and BioSilk®. With more than 2,000 employees, the company sells its products in over 100 countries. The company was founded in 1986 by
with the mission of "Education, Environment and Ethics". For more information, log onto
SOURCE Farouk Systems