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TD Ameritrade Institutional Earns Top Marks For Advisor Satisfaction In Financial Planning Magazine's 2012 Tech Survey

TD Ameritrade Institutional’s1 Veo ® open access initiative, an industry wide-effort to deliver quality technology integrations to advisors, has helped the custodian secure top scores for advisor satisfaction in this year’s Financial Planning Tech Survey. The annual report, released this month, provides insights into advisors' changing relationship with the technology they use each day.

The survey queried thousands of Financial Planning magazine readers, gauging their attitudes and technology preferences in areas including mobile devices, customer relationship management (CRM), portfolio management and document management technology, financial planning software and social media. Survey participants were also asked to rate their satisfaction with the technology provided by their custodian.

“When it comes to custodial technology, it came as no surprise that TD Ameritrade had the most 'very satisfied' advisors this year. TD Ameritrade's success with VEO Open Access, the program that integrates the TD A[meritrade] platform with many leading third-party software providers, has been a huge success,” writes Joel Bruckenstein, technology columnist and editor-at-large, Financial Planning Magazine.

“We are thrilled advisors are experiencing the benefits of improved technology integration as a result of the Veo open access initiative,” said Tom Nally, president, TD Ameritrade Institutional. “Financial Planning magazine’s Tech Survey results and satisfaction scores reaffirm we have the right technology strategy. The open approach allows for a consistent, quality integration with a vendor the advisor chooses, while preserving the ability to customize the technology in a way that is suitable for their business.”

Advisory firms looking to maximize their technology and streamline day-to-day operations in their back offices are realizing the benefits of the Veo open access initiative. Through TD Ameritrade Institutional’s open application programming interface (“API”), more than 60 third-party technology providers are working to integrate common applications advisors use in their back offices such as customer relationship management (“CRM”), financial planning and portfolio management software with Veo, TD Ameritrade Institutional’s comprehensive technology platform for advisors.

Since launching the Veo open access initiative just 24 months ago, TD Ameritrade Institutional has built four foundational integrations which now serve as a roadmap for future integrations. These key integrations help simplify and streamline everyday tasks including account opening, managing customer data, trading and accessing important client information on mobile devices. By reaching these milestones, TD Ameritrade Institutional helps speed the rate that technology vendors can build quality integrations with the API.

Advisors interested in learning more about the latest technology advancements can contact TD Ameritrade Institutional at (800) 934-6124 or email


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