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Mobile And Alternative Payments In The U.S., 3rd Edition


Graph 9-1: iTunes Annual, Weekly and Daily Usage Penetration: By Cell Phone Owners, Cell Phone Data Plan, Android and iOS Users, App Downloaders, Tablet Owners, and Online Bankers, 2012



Google Wallet


Wallet 1.0: lots of fanfare; little success


Wallet 1.5: putting it in the cloud

Calling all cards


Save to Wallet feature



Online/offline integration: Enter the virtual prepaid card

Online purchases: ubiquity, courtesy of MasterCard


In-store purchase limited by NFC


Security enhancement


Wallet 2.0: Leapfrogging NFC with a physical card


Thank you, Discover


The interchange issue: Google loses on transaction revenue





Direct to carrier billing payments strategy; digital content focus

Providing opportunity for Facebook App Center


15% of revenue from payments


Mobile active users set to top 500 million


Graph 9-2: Facebook Mobile Active Users and Average Revenue Per User, 2011-2012



Groupon Payments

Very attractive pricing




The best pricing: no interchange


Incentive programs, merchant partnerships and user base


LevelUp makes its money from added-value analytics


Merchant-driven customer discounts


Addressing security concerns


Table 9-10: LevelUp Security Summary





Bill Me Later




100 million accounts and counting


The PayPal P2P usage base


Online and mobile capability


PayPal Wallet


PayPal Here: POS solution


The Discover network connection


The card you use to pay matters: lower interchange = better for PayPal


Location-based mobile advertising


Addressing fraud


Square, Inc.


How much it costs

Table 9-12: Square Pricing Options and Fees



How it works

Open tab feature


Loyalty tracking






Square Card Reader


Square Register



Starbucks breaks it wide open


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