Mobile And Alternative Payments In The U.S., 3rd Edition
Graph 9-1: iTunes Annual, Weekly and Daily Usage Penetration: By Cell Phone Owners, Cell Phone Data Plan, Android and iOS Users, App Downloaders, Tablet Owners, and Online Bankers, 2012
Google Wallet Wallet 1.0: lots of fanfare; little success Wallet 1.5: putting it in the cloud Calling all cards Save to Wallet feature Online/offline integration: Enter the virtual prepaid card Online purchases: ubiquity, courtesy of MasterCard In-store purchase limited by NFC Security enhancement Wallet 2.0: Leapfrogging NFC with a physical card Thank you, Discover The interchange issue: Google loses on transaction revenue Facebook Direct to carrier billing payments strategy; digital content focus Providing opportunity for Facebook App Center 15% of revenue from payments Mobile active users set to top 500 million Graph 9-2: Facebook Mobile Active Users and Average Revenue Per User, 2011-2012 Groupon Payments Very attractive pricing LevelUp The best pricing: no interchange Incentive programs, merchant partnerships and user base LevelUp makes its money from added-value analytics Merchant-driven customer discounts Addressing security concerns Table 9-10: LevelUp Security Summary PayPal Bill Me Later Zong 100 million accounts and counting The PayPal P2P usage base Online and mobile capability PayPal Wallet PayPal Here: POS solution The Discover network connection The card you use to pay matters: lower interchange = better for PayPal Location-based mobile advertising Addressing fraud Square, Inc. How much it costs Table 9-12: Square Pricing Options and Fees How it works Open tab feature Loyalty tracking Security Tools Square Card Reader Square Register Starbucks breaks it wide open Starbucks
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