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Mobile And Alternative Payments In The U.S., 3rd Edition


Google Wallet card









PayPass Wallet Services

PayPass network remains very small



MasterCard inControl: Security, financial control and awareness


The bigger picture: EMV is the key

Strong on security


Weak on adoption





Priority 1: driving consumer adoption


Rollout with major banking and retail partners makes huge splash abroad


Visa mobile payments relationship building


Chapter 9: Mobile Payments Strategies: Digital Leaders


Introductory competitive analysis


The mobile payment solution with the most users wins?

Table 9-1: Leading E-Commerce Mobile Payments Players: Consumer Usage Metrics



Who has the fee edge?

Table 9-2: Leading E-Commerce Mobile Payments Players: Merchant Processing Fees



And how/where do I pay?

Table 9-3: Leading E-Commerce Mobile Payments Players: Payment Options



New technologies at the point of sale

Table 9-4: Leading E-Commerce Mobile Payments Players: POS Payment Method



Amazon Payments


Drawing from an enormous consumer usage base

Table 9-5: Website Monthly Usage Penetration and Visits per Month, 2007-2012


Checkout by Amazon


Checkout by Amazon Mobile


Amazon Simple Pay


Amazon WebPay


Amazon Mobile Payments Service


Flexible Payment Services


Pricing and fees


Table 9-6: Amazon Payments: Fee Structure, 2012






Dipping a toe in offline space


NFC still not on the menu, but perhaps fingerprints are?


Missing pieces



The iTunes connection

400 million accounts worldwide


Millions of highly engaged U.S. users


Who align well with smartphone demographic


Table 9-7: iTunes Annual, Weekly and Daily Usage Population and Demographic Analysis, 2012



Key mobile technology groups likely to use iTunes

Table 9-8: iTunes Annual, Weekly and Daily Usage Penetration and Population Universe: By Cell Phone Owners, Cell Phone Data Plan, Android and iOS Users, App Downloaders, Tablet Owners, and Online Bankers, 2012

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