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Mobile And Alternative Payments In The U.S., 3rd Edition

 

Google Wallet card

 

 

MasterCard

 

PayPass

Security

 

 

PayPass Wallet Services

PayPass network remains very small

 

 

MasterCard inControl: Security, financial control and awareness

 

The bigger picture: EMV is the key

Strong on security

 

Weak on adoption

 

 

Visa

 

Priority 1: driving consumer adoption

 

Rollout with major banking and retail partners

 

V.me makes huge splash abroad

 

Visa mobile payments relationship building

 

Chapter 9: Mobile Payments Strategies: Digital Leaders

 

Introductory competitive analysis

 

The mobile payment solution with the most users wins?

Table 9-1: Leading E-Commerce Mobile Payments Players: Consumer Usage Metrics

 

 

Who has the fee edge?

Table 9-2: Leading E-Commerce Mobile Payments Players: Merchant Processing Fees

 

 

And how/where do I pay?

Table 9-3: Leading E-Commerce Mobile Payments Players: Payment Options

 

 

New technologies at the point of sale

Table 9-4: Leading E-Commerce Mobile Payments Players: POS Payment Method

 

 

Amazon Payments

 

Drawing from an enormous consumer usage base

Table 9-5: Amazon.com Website Monthly Usage Penetration and Visits per Month, 2007-2012

 

Checkout by Amazon

 

Checkout by Amazon Mobile

 

Amazon Simple Pay

 

Amazon WebPay

 

Amazon Mobile Payments Service

 

Flexible Payment Services

 

Pricing and fees

 

Table 9-6: Amazon Payments: Fee Structure, 2012

 

 

Apple

 

Passbook

Dipping a toe in offline space

 

NFC still not on the menu, but perhaps fingerprints are?

 

Missing pieces

 

 

The iTunes connection

400 million accounts worldwide

 

Millions of highly engaged U.S. users

 

Who align well with smartphone demographic

 

Table 9-7: iTunes Annual, Weekly and Daily Usage Population and Demographic Analysis, 2012

 

 

Key mobile technology groups likely to use iTunes

Table 9-8: iTunes Annual, Weekly and Daily Usage Penetration and Population Universe: By Cell Phone Owners, Cell Phone Data Plan, Android and iOS Users, App Downloaders, Tablet Owners, and Online Bankers, 2012

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