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Mobile And Alternative Payments In The U.S., 3rd Edition

Table 7-1: Interest in Mobile Financial And Promotional Organization Tools in Next 12 months:Mobile Phone, Smartphone& Non-Smartphone Users

 

 

Mobile bankers most apt to express interest in variety of methods

Table 7-2: Interest in Mobile Financial and Promotional Organization Tools in Next 12 Months: Mobile Phone Users, Mobile Bankers and Mobile Payers, 2012

 

 

Mobile Phone Shopping Enhancements

 

Mobile Shopping Tools: Current Use and Future Use

 

Stop using that cell phone to find a better offer and then shop elsewhere!

Keep them in the store and upsell them

 

Comparing prices while shopping a popular phenomenon

 

Graph 7-2: Mobile Payers: Current and Future Use of Mobile Shopping Tools, 2012

 

 

Non-smartphone users interested, too

Table 7-3: Interest in Mobile Shopping Tools in Next 12 months: Mobile Phone, Smartphone and Non-Smartphone Users, 2012

 

 

Mobile banker interest suggests platform development route

Table 7-4: Interest in Mobile Shopping Tools in Next 12 months: Mobile Phone Users, Mobile Bankers and Mobile Payers

 

 

Chapter 8: Mobile Payments Strategies: Card Associations

 

American Express

 

Payment diversification

Prepaid moves

 

Filling a void

 

Strong consumer value proposition

 

 

Bluebird takes flight

Part of the digital wallet

 

 

Serve

Tapping younger, affluent customers

 

Building use base via partners with large customer bases

 

Ticketmaster

 

Verizon

 

Funding agnostic

 

P2P and other nifty things

 

Bridging online and offline

 

Personalized offers

 

My Offers personalizes daily deals

 

Go Social

 

Location-based SMS text messaging for feature phone users

 

Location-based offers for iPhone on the way

 

Loyalty automation

 

 

Serve revenue

Table 8-1: Serve Revenue Drivers and Cost Drivers

 

 

Discover Financial Services, Inc.

 

Discover building significant relationships

Alternative payments strategy

 

PayPal card

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