VENICE, Calif., Dec. 11, 2012 /PRNewswire/ -- SureSale, the certified pre-owned marketing program that is changing the way used vehicles are bought and sold, today launched the nation's first dedicated certified marketplace and announced free express publishing of eligible-to-be-certified inventory through the SureSale Certified Marketplace, so that dealerships across the country can reap the benefits of booming certified used car sales. The SureSale Certified Marketplace, which is dedicated to showcasing vehicles up to 150,000 miles and 15 years of age, specifically targets and attracts the growing population of used vehicle shoppers who are looking for the assurance of (and who are willing to pay a premium for) a certified vehicle.
Industry data confirms that the certified marketplace is thriving and on track to surpass last year's record-breaking sales 1 . Meanwhile dealers who are certifying longer life vehicles are reporting turn rates that are over 60% faster than that of the average used vehicle and an additional 23% or $2,300 per-vehicle gross on average. 2
"The new SureSale Certified Marketplace's Express listings program allows dealers who are not yet participating in this booming market to get in early and easily to 'test the certified waters'. All it takes is a few minutes, and SureSale does the rest, automatically publishing eligible-to-be-certified inventory across the marketplace," said Jeffrey Schwartz, president and CEO of SureSale. "And, because we can display certified eligible vehicles as 'on-demand' – meaning consumers can request certification, but dealers are under no obligation to provide it – dealers maintain complete control of their inventory, while at the same time having the opportunity to reap the benefits of these high-value buyers if they choose to certify."
Schwartz pointed out that a huge certification gap exists in the industry between the small percentage of used vehicles eligible for OEM Certified Pre-Owned (CPO) programs and the approximately 30 million used vehicles sold each year without the price and assurance benefits of certification. SureSale's mission is to help close this gap for dealers by expanding the range of vehicles eligible for certification on dealer lots, online marketplaces, and remarketing channels to up to 15 years old and 150,000 miles.