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TheStreet Open House

Mobile Apps Are Better With 'M®: "M&M'S® Brand Chocolate Factory" Is Colorful Fun!

Features of the app include Pachinko style scoring, 12 different levels, 34 achievements, Twitter messaging, Facebook Posts and a game center leaderboard. There's even a "gifting button" on iTunes (in the app under the options settings), so it can be a unique, virtual gift providing hours of entertainment.

The game will be available on iOS, and users can download the app from iTunes.   

About Alchemy3

Since its inception in 2007, Alchemy3 has worked with nearly all of North America's lotteries and also provides strategic marketing services to world-class companies such as Mars, Incorporated; EA Sports; Bass Pro Shops; Neiman Marcus; and Norwegian Cruise Line. In addition to developing mobile apps and interactive games, the Alpharetta, Ga., based company offers a myriad services, from marketing planning and execution to product design, website development and fulfillment services. Please visit www.alchemy3.com.

About Mars Retail Group

Headquartered in Mount Arlington, New Jersey, U.S., the Mars Retail Group (MRG) creates and builds retail businesses that build the brands of Mars, Incorporated.  The iconic M&M'S® World stores, located in New York City, Las Vegas, Orlando, and London, currently represent Mars' largest retail business.  MRG also operates the company's Licensing and MY M&M'S® businesses, as well as the gourmet chocolate business that is sold under the ETHEL M® Brand name.

Mars Retail Group is a division of Mars, Incorporated. In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' roots as a confectionery company.  In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of  building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $30 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 70,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, KITEKAT®, BANFIELD® Pet Hospital and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints.  Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA™, WISDOM PANEL™ and SERAMIS®. 

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