MOUNTAIN VIEW, Calif.
Dec. 11, 2012
/PRNewswire/ -- Based on its recent analysis of the voice over Internet protocol (VoIP) access and session initiation protocol (SIP) trunking services market, Frost & Sullivan recognizes Windstream with the 2012 North American Frost & Sullivan Award for Market Share Leadership. Windstream's portfolio of VoIP access and SIP trunking services pushed the company into the market share leadership role with 22.1 percent of the market, based on revenue.
The North American VoIP access and SIP trunking services market is a rapidly growing one. The competition for market share and ongoing market consolidation are driving these services ever closer to commodity status, resulting in falling prices and reduced profit margins.
"Market share leadership is an important asset in hedging the effect of commoditization by compensating for price reductions with sheer sales volume," noted Frost & Sullivan Industry Analyst
. "Its successful merger with PAETEC and the creative bundling of data and voice services in ways that make the most sense to the customer have helped Windstream take the lead in a highly competitive market."
Windstream's aggressive acquisition history has made the company adept at both choosing acquisition targets and integrating these acquisitions into its product offerings. The acquisition of PAETEC secured a nationwide footprint for Windstream's voice services and combined two of
's top five VoIP access and SIP trunking competitors. The addition of the Allworx IP PBX platform to the Windstream portfolio gives its customers a third option -- managed on-premises IP telephony. Furthermore, Windstream also offers hosted IP telephony and unified communications (UC) services, which complete the gamut of telephony solutions for business customers.
"These three options align very well with Windstream's go-to-market strategy of selling customers on holistic UC solutions, rather than disparate services, which is the strategy employed by most of its competitors," said Brandenburg.