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Bridgeline Digital redeveloped SGIM's main
website and consolidated and enhanced two microsites run by SGIM affiliate groups: the Association of Chiefs in General Internal Medicine (ACLGIM), and SGIM's Journal of General Internal Medicine (JGIM). The SGIM main site and the new micro site for the ACLGIM are now live and the new microsite for the JGIM is in development and expected to launch in early 2013.
Bridgeline's development team added a dynamic Social Footer to SGIM's primary website which incorporates interaction and content from LinkedIn, Twitter, and Facebook that enables increased engagement and understanding of their website users. Bridgeline also added a comprehensive customization feature allowing SGIM to change microsite-based templates with ease to respond to changes in their marketing strategy.
SGIM's new website also features innovative functionality around internal search and data recovery in its Resource Library. Leveraging iAPPS' out-of-the-box integration with
Perceptive Software Enterprise Search (formerly ISYS Search), the new site leverages search component catalogs natively within the iAPPS framework and indexes all media types, including content within PDF files vastly improving the ease and speed in which users can access relevant content.
"Bridgeline Digital was extremely innovative with their services," said Francine Jetton, Society of General Medicine's Director of Communications. "The Social Footer strengthens SGIM's presence and activity across social media outposts, which is a key component of our marketing strategy and critical for our business success going forward."