HARMAN International Industries, International, announced today that Miri Ben-Ari, the GRAMMY Award-winning violinist known for her pioneering fusion of classical, jazz and hip-hop styles, is the next musician named as a Beautiful Sound artist for the Harman Kardon brand. The Israeli-bred Ms. Ben-Ari will be featured globally in advertisements and in special appearances as an ambassador for the Harman Kardon “Beautiful Sound” brand campaign.
Miri Ben-Ari, Brand Ambassador for Harman Kardon(R) Beautiful Sound Campaign (Photo: Business Wire)
Additionally, Ms. Ben-Ari will launch the Miri Ben-Ari Beautiful Sound Tour at New York City’s Gramercy Theatre on February 20. Ms. Ben-Ari will compose a beautiful-sound song to debut on the tour.
“I am honored to be working with Harman Kardon,” Ms. Ben-Ari said. “I feel very strongly about the audio legend’s approach to music and style. I work very hard to create beautiful music for my fans and in my collaborations with many of music’s brightest stars. Harman Kardon designs audio equipment where beauty and sound go hand in hand to create an environment that is as memorable as the music.”
Ms. Ben-Ari studied violin under the late classical master Isaac Stern and has shared the stage with many artists, including Jennifer Lopez – the first Harman Kardon Beautiful Sound artist – Jay-Z, Wyclef Jean, Alicia Keys, Wynton Marsalis, Kenny G, Janet Jackson, Maroon 5, Aventura and John Legend. Ms. Ben-Ari has been dubbed “The Hip-Hop Violinist” and has expanded her repertoire to collaborate with artists across genres. She has performed for President Barack Obama and was named a Remarkable Woman by First Lady Michelle Obama in 2011 at the White House.“Miri Ben-Ari is the ideal ambassador for Harman Kardon’s Beautiful Sound message,” said Dinesh C. Paliwal, Chairman, President and CEO of HARMAN. “She is an elegant, creative woman with high standards for the unique music she creates. Harman Kardon is synonymous with incredible sound and attractive design, and we are extremely pleased that Ms. Ben-Ari will help us share that message.”
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