.'s (Nasdaq: WEBM) Inside Network, the leader in tracking application performance and market trends across social and mobile platforms, today announced the publication of the first report in its recently launched Social App Research Service (SOARS). SOARS monthly reports help companies capitalize on the growing social economy by providing insight into user and developer trends in specific app genres.
The report, "Facebook Games: Increasing Consumer Engagement," examines prospects for social games on the maturing Facebook canvas and successful strategies for increasing conversion rates and revenue. It concludes that developers must utilize more effective customer engagement and retention methods to increase users’ lifetime value. According to the report, 49% of Facebook gamers play at least every day and 31% play a few times per day.
"While many casual gamers are drifting from Facebook to mobile games, gamers play frequently on Facebook," said report author Billy Pidgeon, senior analyst for Inside Network. "Games that play well across Facebook and mobile platforms keep gamers connected for more value, and well-designed Facebook-only games can achieve higher conversion rates and revenue per paying user."
For more information and subscription options for SOARS and other research from Inside Network, contact Scott Bialous, General Manager, at
About Inside Network Research
Inside Network Research is comprised of industry-leading research services
Mobile App Research Service
Social App Research Service
) and products (
Facebook Marketing Bible
(SOARS) is our monthly social app research report package. These original reports provide insight into user and developer trends in specific social app genres, and also explore broader implications for the social ecosystem as a whole. Quarterly research analysis webinars are hosted for annual SOARS subscribers. Clients also have access to up to 10 analyst calls per year to discuss research report topics. SOARS research is led by veteran industry analyst Billy Pidgeon.
About WebMediaBrands Inc.
WebMediaBrands Inc. (Nasdaq: WEBM) (
) is a leading Internet media company that provides content, education, and career services to social media, traditional media, and creative professionals through a portfolio of vertical online properties, communities, and trade shows. The Company's online business includes: (i)
, a leading blog network providing content, education, community, and career resources (including the industry's leading online job board) about major media industry verticals including new media, social media, Facebook, TV news, advertising, public relations, publishing, design, and mobile; (ii)
, a leading network of online properties providing original market research, data services, news, and job listings on the Facebook platform, on social gaming, and on mobile applications ecosystems; and (iii)
, a leading blog providing content, education, community resources and career resources on the commercialization and application of Semantic Technologies, Linked Data, and Big Data. The Company's online business also includes community, membership and e-commerce offerings including a freelance listing service, a marketplace for designing and purchasing logos (stocklogos.com) and premium membership services. The Company's trade show and educational offerings include conferences, online and in-person courses, and video subscription libraries on topics covered by the Company's online business.
All current WebMediaBrands press releases can be found online at