The Colorado Division of Motor Vehicles (DMV), Donor Alliance and Colorado.gov announced today that their joint “Save Time, Renew Online” multimedia campaign has been selected by The International Academy of Visual Arts to receive a 2012 Davey Award. The campaign was developed to educate Coloradans about the ability to renew their driver’s licenses online and register to be organ, eye and tissue donors at the same time.
The campaign is led by the fictional character Guy VROOM, a comical, mullet-wearing “dude” stuck in the ‘80s. The joke being that Guy VROOM looks and talks that way because he renews his license online and skips the lines at the DMV, and therefore is able to keep using his old photo, circa 1985. The Save Time, Renew Online campaign was introduced to Coloradans in 2011 with a direct mail campaign, a public service announcement featuring Colorado Governor John Hickenlooper and Guy VROOM, social media activities and DMV posters. In 2012 the campaign continued with direct mail, advertising outreach and social media and PR efforts.
The campaign wrapped up 2012 with participation in the annual Parade of Lights, a favorite holiday tradition in Denver. Guy VROOM helped to escort Donate Life Colorado’s “Gift of Life” balloon in the parade, and continued to promote his message of renewing driver’s licenses online and saying “YES” to the gift of life at the same time.
“We are very proud to report an increased percentage of donor registrations online over the Driver’s License Office as a result of this creative online campaign, which was our impetus for participating,” said Sue Dunn, president and CEO of Donor Alliance, the nonprofit organ procurement organization serving Colorado. “This accomplishment will directly translate to more gifts of life being available to patients in need, which is a tremendous achievement.”The response to the “Save Time, Renew Online” has been overwhelmingly positive. Of the approximately 250,000 Coloradans eligible to renew online in 2012, 167,000 elected to do so. In addition, 73 percent of those that renewed online elected to become donors, which is a 6 percent higher rate over DMV office renewals. About the Davey Awards The Davey Awards exclusively honor the “Davids” of creativity, the finest small firms, agencies and companies in the world. David defeated the giant Goliath with a big idea and a little rock - the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of the "Creative Davids" who derive their strength from big ideas, rather than big budgets. The Davey Awards is the leading awards competition specifically for smaller firms, where firms compete with their peers to win the recognition they deserve. Please visit http://www.daveyawards.com for more information. About Colorado Department of Revenue The Colorado Department of Revenue’s Division of Motor Vehicles is responsible for issuing driver’s licenses and identification cards; management of driver’s licensing records; provides operational support to the County Clerks and Recorders for the titling and registration of vehicles; regulates third party operated Commercial Driving Schools, Commercial Driver’s License Testing Units, and Emission Testing Centers; and oversees and supports numerous motor vehicle related programs to include supporting organ and tissue donor awareness via document transaction activities and partnering with Donor Alliance. The Driver's Licensing program produces over one million driver and identity documents each year through a network of 56 State and County licensing offices. The program assures that applicants meet all statutory requirements to hold a driver's license or identification card and can demonstrate sufficient skill and knowledge to safely operate a motor vehicle. Services range from providing service delivery and information to the public, administering written and road skills tests, verifying applicant credentials and source documents, and overseeing driver education and third-party testing. About Donor Alliance Donor Alliance is the federally designated, non-profit organ procurement organization and an American Association of Tissue Banks (AATB) accredited tissue bank serving Colorado and most of Wyoming. As a recognized leader in facilitating the donation and recovery of transplantable organs and tissues, Donor Alliance’s mission is to save lives through organ and tissue donation and transplantation. To achieve this mission, Donor Alliance employs effective family approach and recovery programs in more than 100 hospitals. Donor Alliance also inspires the public to register as organ and tissue donors through community partnerships, public outreach and education campaigns throughout its donation service area. For more information, visit the Donor Alliance website , or the Donate Life Colorado or Donate Life Wyoming Facebook pages. About Colorado.gov Colorado.gov is the official website of the State of Colorado ( http://www.colorado.gov) and is overseen by the Statewide Internet Portal Authority. Colorado.gov helps State and local government entities Web-enable their services and is operated without tax funds through a public-private partnership between the state and Colorado Interactive, LLC. Colorado Interactive builds, operates, maintains, and markets Colorado.gov and is part of eGovernment firm NIC’s (NASDAQ: EGOV) family of companies. About NIC NIC Inc. (NASDAQ: EGOV) is the nation's leading provider of official eGovernment portals, online services, and secure payment processing solutions. The company's innovative eGovernment services help reduce costs and increase efficiencies for government agencies, citizens, and businesses across the country. NIC provides eGovernment solutions for more than 3,500 federal, state, and local agencies in the United States. Additional information is available at http://www.egov.com.