Telescope Investment Sets Course For Next Generation Of Audience Interaction
LOS ANGELES, Dec. 11, 2012 /PRNewswire/ -- Telescope Inc., the market leader in audience participation, consumer engagement, and mobile and social technology solutions, announced they have completed a management buyout and significant growth investment in the business. The transaction was led by Telescope CEO Jason George, in partnership with H.I.G. Growth Partners ("H.I.G.") and Moorgate Capital Partners ("Moorgate").
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Telescope is responsible for revolutionizing television-audience participation first deployed for the worldwide reality-competition phenomenon, "American Idol," and now their platform is viewed as the industry standard for TV and mass media live events. Telescope's technology powers engagement across multiple platforms and connected devices, enabling brands to connect and interact with audiences and customers anywhere, anytime. Telescope works with a wide range of partners, including the world's largest media networks, advertisers, social platforms and leading Fortune 500 companies.
"Our media and advertising clients know that an engaged consumer is a loyal consumer, and are increasingly aware of the need to build a one-to-one relationship with their fan base through connected devices and social media," said Jason George, CEO of Telescope. "With the backing of H.I.G. and Moorgate, Telescope will continue to innovate across multiple devices and platforms, pioneering the next generation of audience engagement. By leveraging the opportunity to connect in a more targeted and personal way, we can deliver more immersive experiences for our clients and their consumers."As part of the investment, Fred Sturgis and Nik Shah from H.I.G. Growth Partners and John White and Chris Boyle from Moorgate Capital Partners will join Telescope's Board of Directors. Telescope Inc. intends to use the investment partnership to accelerate its growth and expand its market offerings to current and new partners and television advertisers. "Telescope is a true market leader in interactive media and technology," said Fred Sturgis, Managing Director for H.I.G. Growth Partners. "We are pleased to partner with Telescope's outstanding senior leadership and look forward to working alongside Telescope to grow the company and further entrench them as industry leaders." "Telescope has created a unique platform that allows advertisers and media companies to engage real-time with viewers and consumers," added John White, Founding Partner of Moorgate Capital Partners. "We look forward to working with Jason and his team to expand Telescope's reach even further." The company's unrivalled expertise in audience behavior allows its suite of products to deliver billions of interactions each year for clients seeking to engage and monetize their target consumers, underpinned by real-time reporting and analysis tools supported by its intelligent back-end CRM engine, Insight. With expanding partnerships across multiple social networks, the Telescope platform is leading the way in the evolution of cross-platform audience participation via mobile and other social TV and second screen applications.
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