Holden Technology Director Richard Marshall said MyLink has been developed to enable drivers to enjoy simple and safe connectivity while on the road.
"As consumers become more attached to their smartphones, there's an expectation that cars will function with their device and enable access to more content, so we need to work on solutions that are safe, enabling drivers to keep their hands on the wheel and their eyes on the road.
"Holden MyLink has been designed to minimize distraction for the driver and is also customizable by downloading selected apps including Pandora.
"Offering access to Pandora to drivers will ensure they will be able to access a much greater range of music than they could via an iPod, CDs or hard drive while also introducing them to new artists and genres."
Local launch activities
To accompany Pandora's launch in these new markets, the company is holding listener "Town Hall" events in
this week, where
will meet Pandora users and fans and talk about the local service.
- Auckland, 6:30 p.m. December 10, Viaduct Events Centre
- Melbourne, 6:30 p.m. December 11, Melbourne Town Hall
- Sydney, 6:30 p.m. December 12, The Establishment Ballroom
To check out Pandora and hear the new local genre stations, go to
and sign up for the free service.
To listen to the new genre stations created for
To download the mobile apps, go to
The Android and iOS apps are available for download immediately.