Westergren elaborated, "Pandora combines the unique power of the Music Genome Project with an incredible trove of listener feedback in the form of over 22 billion 'thumbs' up and down delivered contextually on individual stations. Together these form a personalization engine that combines great predictive capabilities with a steady stream of discovery. This is not only valuable to listeners but also represents an unprecedented opportunity for tens of thousands of talented, emerging artists to find their audiences."
Pandora has hired a local Managing Director for Australia and New Zealand, Jane Huxley, who brings more than 20 years of executive experience in the digital media, technology and consumer spaces. Most recently, she spent five years at the helm of digital for Fairfax Media where she was responsible for leading the company's product, mobile, video and online business strategies and driving growth in the business through development, acquisition and talent management.
"I feel as though I've stumbled upon music's greatest secret and I can't wait for Australians and New Zealanders to enjoy music in the Pandora way. The service has certainly changed the way people have consumed and enjoyed music in America for the last 12 years, and I'm looking forward to seeing its adoption in Australia and New Zealand," Huxley said. "This version of Pandora has been built specifically for Australians and New Zealanders and we are going to be all about bringing the best music experience of local and international artists as well as supporting local musicians. It's an honor for me to be able to introduce Australians and New Zealanders to Pandora. My focus for the coming year will be to grow the audience for this great new medium as fast as I can."Launch partnership Holden will be the first car company in Australia and New Zealand to offer full compatibility with Pandora via its new Holden MyLink infotainment system. Debuting in the new Barina CDX, Holden MyLink offers in-car smartphone connectivity that allows control of supported information and entertainment apps. In the first quarter of next year, drivers will be able to use Pandora while on the move to stream music, control radio station choices and access track information on a large easy-to-use touch screen.