(NASDAQ: VELT), the leading global provider of mobile marketing and advertising technology, today announced a partnership with Infinian, the leader in coupon redemption tracking, to provide marketers a complete and seamless end-to-end mobile solution. From coupon creation and distribution tools, to in-store redemption and targeted marketing, the partnership helps consumers and brands engage on an entirely new level.
“This partnership extends mobile marketing to the in-store experience,” said Jonathan Knight, CEO, Infinian. “The data we collect by closing the loop on loyalty transactions, coupon distribution and redemption allows Velti to help brands better understand purchase behavior and therefore deliver more relevant offers and promotions to consumers on a true 1:1 basis.”
As part of this new solution to bring consumers an innovative in-store experience, Velti creates, supplies, and distributes the coupons for brands, while Infinian enables retailers to redeem and track the interactions—allowing marketers to effectively complete the purchasing loop and to remarket to these consumers. When consumers receive a coupon on their mobile device, they’ll have the ability to redeem it in store directly from their phone or tablet.
Infinian’s direct link to Point of Sale (POS) systems for in-store redemption of mobile coupons provides Velti with a wealth of user purchase data to optimize future promotions for brands. This is an important step, as a recent study by Juniper Research
highlights that mobile coupons are becoming increasingly pervasive. The study projects that by 2016 the redemption rate worldwide will reach 8 percent, which is an eightfold increase over the most successful paper coupon campaigns. In that same timeframe, redemption values will exceed $43 billion, with 600 million mobile coupon users around the globe.
“Velti’s strength lies in providing tools and solutions for marketers to effectively use the mobile channel to achieve positive ROI,” said Sunil Verma, Chief Business Development Officer, Velti. “Not only is this partnership a great supplement to our existing solution, it advances the entire mobile marketing industry by providing a new link between brands and consumers. The data collected allows us to optimize offers based on audience, for example determining if women prefer 50 percent off coupon vs. a free cookie, which will greatly benefit consumers.”