Dec. 10, 2012
/PRNewswire/ -- Haute Living and Luxury Swiss watchmaker Hublot celebrated Art Basel Miami Beach with an event highlighting the work of international expressionist artist
. In collaboration with The Collection Ferrari the brand hosted an exclusive cocktail party at the Hublot Bal Harbour boutique. The boutique showcased a selection from Zapata's Avion collection and several new pieces to a crowd of
tastemakers, art aficionados and VIP guests. In addition, Zapata created a piece that he presented to Miami Heat owner,
, that will be auctioned at a later date to benefit the HEAT Foundation.
Following the private cocktail and art unveiling, Hublot, Zapata and The Collection Ferrari, hosted an after party at the newly opened SLS Hotel in South Beach. Special guests included:
Miami Heat owner, Micky Arison; Heat president, Pat Riley; Heat player, Juwan Howard; NFL's Jeremy Shockey; music producer and artist, Rico Love; actors Jeremy Piven, Adrian Grenier, Simon Rex and Jordi Molla; Lea Black, Karent Sierra and Joe Francis from
The Real Housewives of Miami
; Jennifer Williams from VH1's
Jill Zarin from
The Real Housewives of New York
; former NSync member, Lance Bass; artist Damien Hirst; WNBA players Kelly Schumacher and Ruth Riley; entertainment promoter, Kenny Burns; select members of the news media; and more.
Sponsoring the evening was Haute Time, a media group that operates HauteTime.com and Haute Time State of Mind. The magazine is a bi-annual watch lifestyle publication that caters to its robust network of celebrities and watch collectors. The night's events included hors d'oeuvres and drinks provided by
, a large variety of Zapata's works on display surrounding the outdoor dining and pool areas and the latest Ferrari FF, provided by The Collection.
Hublot's distinct craftsmanship of timepieces, with their unusual lines, sharp angles, and uniquely-cut diamonds naturally led to a collaboration with Zapata who is known for his abstract expressionist multimedia style and his incorporation of collage and graffiti. It was Hublot's artful products and their "Art of Fusion" culture that inspired his works, which were on display at the boutique during Art Basel Miami Beach.