It's easy to do what Ballmer is doing: feign actual visionary change. That's all the Surface tablet and a traditional/touch-screen Windows OS is. It's not to say Surface is awful hardware (though you legitimately could) or Windows 8 is bad software (it's not, at least from cosmetic and basic-use standpoints), but it has not/will not wow people enough to change the game.
makes the rules. Microsoft, along with
(Meg Whitman makes CEO No. 5 who needs to lose the title), play by them.
naturally, HP must do a smartphone
. That's weak. And it's not much different at Microsoft. Apple made touch screens, smartphones and tablets the standard; Ballmer fell in line. No true innovation. Nothing new.
And the worst part of it all, Ballmer can
take Xbox and wrangle complete control of the living room
. That's what Microsoft's next CEO needs to do -- go after Apple where there's actually a realistic chance of winning or, at the very least, making a dent.
So what moves do I actually think will get made? I could see them all happening, believe it or not, but following is the order of perceived likelihood:
-- Written by Rocco Pendola in Santa Monica, Calif.