Dec. 10, 2012
(NYSE AMEX: AQ), a leading global Brand eCommerce™ and digital marketing company, announced today the launch of a completely revamped TireBuyer.com, a subsidiary of American Tire Distributors, one of the nation's largest replacement tire distributors. The new site offers TireBuyer customers an enhanced online shopping experience on a new technology platform.
With the updated layout, shoppers enjoy customized results on any device, based not only on the standard make and model of their vehicle, but also on where they live, how they drive and average weather conditions, offering buyers a more confident purchasing decision. Consumers can "try on" a variety of tires to see how they fit their car, find competitively priced recommendations, and even connect directly with local dealers to fill their orders.
"Buying tires can be a daunting experience for consumers who are unfamiliar with the technicalities and seemingly endless amount of choices out there," said
, President of TireBuyer. "We engaged Acquity Group to help us transform the tire shopping experience and make it much less intimidating. The new features on our site make shopping for tires much easier and more convenient."
Prior to the re-platforming project, TireBuyer's website was targeted specifically for direct online catalog purchases. The new site offers a streamlined, top-down approach with easy navigation that allows consumers to browse but also to narrow down tire options quickly.
"We have developed a relationship with American Tire Distributors, so it was a great to have the opportunity to build the foundation for the new TireBuyer.com," said
, Client Partner at Acquity Group. "The new site offers impressive advanced fulfillment capabilities and personalization features. As a result, TireBuyer has taken a traditionally complicated purchasing decision and made it easier, even when the product is not a particular consumer's area of expertise."
The new site was designed to augment TireBuyer's substantial year-over-year growth trajectory, which includes growing market share, offering a simplistic and informed online tire buying experience, and funneling purchases back to local dealers. Additionally, TireBuyer worked with Acquity Group to create a variety of highly targeted digital campaigns to draw more organic traffic to the site over time.