Live Wires: 35 percent of the U.S. adult populationThis group is highly connected and tends to use technology to converse with others. They are the most likely group to say they use technology mainly to stay current with family and friends (69 percent). This group and Social Skimmers are most similar in device ownership – most own smartphones (68 percent) and many own tablets (38 percent) and web-enabled TVs (24 percent). This group is more likely to be employed full-time and in the Millennial age group.
Broadcom Study Outlines Connectivity Personality Types And Top Habits Of Highly Connected People
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