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Broadcom Study Outlines Connectivity Personality Types And Top Habits Of Highly Connected People

IRVINE, Calif., Dec. 10, 2012 /PRNewswire/ --

News Highlights:
  • Survey outlines seven distinct personality types among American adults' connectivity habits
  • Most Americans prefer screen time over face time when communicating with family and friends
  • Highly connected personalities exhibit behavior patterns of extreme device and technology dependence and are more concerned about losing their mobile phones than luggage or car keys

Broadcom Corporation (NASDAQ: BRCM), a global innovation leader in semiconductor solutions for wired and wireless communications, today announced the results of the Broadcom Connectivity Study, a survey of 2,500 U.S. adults measuring connectivity trends across behavioral and demographic lines in today's digital life. The survey revealed seven distinct connectivity personality types among American adults, defined by two key dimensions: Connectivity, or the level of device and social media use, and Behavior, or how web-enabled devices and online platforms are used to connect to others. It also identified a range of characteristics of those with the greatest connectivity quotient. A full report on the survey findings can also be accessed here: http://blog.broadcom.com/connecting-everything/whats-your-connectivity-style-take-the-survey-to-find-out.

Connectivity Personality Segments

The Broadcom Study explored a wide range of behaviors and attitudes around how people use technology to connect. The survey uncovered that gender and age are the main drivers of connectivity – the highly connected are more likely to be female or a Millennial (ages 18-31), while the less connected tend to be male or a member of the Baby Boomers (ages 45-64) or Greatest Generation (65 and above). From sharing apps and content, to comparison shopping on a mobile phone, to purchasing a connected car, the survey revealed seven categories and preferences of American's connectivity personalities and behavior styles:

Always On: 8 percent of the U.S. adult population

This group uses technology mainly to create new content and proactively engage others. They are the most connected of all segments.  This segment sees technology as a critical enabler of their relationships with others. This group is more likely to be early adopters of new technology, opinion elites (top 10 percent of the population engaged in civic and political activity), and are more likely than other segments to use technology to connect with people they want to know (19 percent) versus people they already know.

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