This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

On National Believe Day, Friday, Dec. 14, 2012, Macy's Will Donate An Extra Dollar To Make-A-Wish(R), Up To $500,000, For Every Stamped Letter To Santa Dropped Off At Macy's Red, Santa Mail Letterboxes In Stores Across The Country. (Photo: Business Wire)

On Dec. 14, Macy’s (NYSE:M) will celebrate a season filled with goodwill and generosity during the retailer’s fourth annual National Believe Day. Born from the beloved Macy’s Believe campaign, National Believe Day aims to inspire Americans across the nation to spread the spirit of kindness and philanthropy during the holiday season. To commemorate this year’s National Believe Day, Macy’s and Make-A-Wish will grant more than 60 “Wishes Across America” for children with life-threatening medical conditions. Macy’s will also offer a Double Donation, giving an extra $1, up to $500,000, for every letter dropped off to Santa in Macy’s Santa Mail letterboxes on Dec. 14. In addition to dropping off a letter, those who want to inspire others by sharing their stories of goodwill can use the hash-tag #MacysBelieve to spread the word.

On National Believe Day, Friday, Dec. 14, 2012, Macy's will donate an extra dollar to Make-A-Wish(R) ...

On National Believe Day, Friday, Dec. 14, 2012, Macy's will donate an extra dollar to Make-A-Wish(R), up to $500,000, for every stamped letter to Santa dropped off at Macy's red, Santa Mail letterboxes in stores across the country. (Photo: Business Wire)

“Macy’s National Believe Day continues to inspire our customers to act in generous and compassionate ways,” said Martine Reardon, Macy’s chief marketing officer. “It's an opportunity for each individual to give back to their community and for families to partake in the season's spirit of generosity through the simple and beloved holiday tradition of writing a letter to Santa. Our goal is to create generations of customers who believe in the importance of goodwill, not only during the holiday season, but throughout the entire year.”

Macy’s Believe campaign was inspired by the heartwarming story of 8-year-old Virginia O’Hanlon, who, in 1897 wrote a letter to the “New York Sun” newspaper questioning the existence of Santa Claus. The editor of The Sun, Francis P. Church notably replied, “Yes, Virginia, there is a Santa Claus. He exists as certainly as love and generosity and devotion exist …” In hopes of spreading this message and inspiring people nationwide to show goodwill towards others, Macy’s Believe campaign encourages acts of kindness during the holiday season and beyond, celebrating the magic of the holidays by making altruism a new holiday tradition.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 17,712.66 +34.43 0.19%
S&P 500 2,061.02 +4.87 0.24%
NASDAQ 4,891.2190 +27.8570 0.57%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs