This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
$1 buys you full access to ALL of TheStreet's Subscription Services! Learn More

Constant Contact’s Chief Analytics Officer Releases New Book On How To Drive Business Value From Big Data

Stocks in this article: CTCT

Jesse Harriott, Chief Analytics Officer at Constant Contact®, Inc. (NASDAQ: CTCT), has released a new book: Win with Advanced Business Analytics: Creating Business Value from Your Data. Co-authored by Jean Paul Isson, the book provides a clear framework and best practices to help companies harness data and business analytics to make informed business decisions.

Many organizations understand that they can drive real value from business analytics and Big Data. However, most companies are only just beginning to harness data to make real business decisions, partly due to the large volume of data coming from multiple locations and sources, including B2B data, B2C data, traffic data, transactional data, third-party vendor data, customer feedback and macroeconomic data. Win with Advanced Business Analytics addresses these challenges head-on by helping organization focus on integrating multiple types of intelligence to drive business value.

“Companies today know that they can mine existing data to extract valuable insights into their customers – who they are, their needs, what they respond to, and such,” said Jesse Harriott, chief analytics officer at Constant Contact. “However, the overwhelming amount of data coming from a wide range of systems often leaves decision makers unsure how to make sense of it all. As we approach 2013, it is critical that organizations begin to take steps to unravel the mystery, so to speak, if they want to stay ahead of competition. We hope Win with Advanced Business Analytics helps them do just that.”

Written for a nontechnical audience,  Win with Advanced Business Analytics outlines this essential concept and a framework to implement business analytics. The book tackles the challenges of integrating multiple types of intelligence, including web analytics, customer feedback, competitive intelligence, customer behavior, and industry intelligence, into a strong business practice. It also includes case studies from a variety of industries to clearly demonstrate real-world applications of the concepts in the book.

Win with Advanced Business Analytics is available for sale at IndieBound, as well as Wiley, Amazon, Barnes & Noble, and Books-A-Million.

About Constant Contact, Inc.

Constant Contact wrote the book on Engagement Marketing™ – the new marketing success formula that helps small organizations create and grow customer relationships in today’s socially connected world. More than half a million small businesses, nonprofits and associations worldwide use the company’s online marketing tools to generate new customers, repeat business, and referrals through email marketing, social media marketing, event marketing, local deals, digital storefronts, and online surveys. Only Constant Contact offers the proven combination of affordable tools and free KnowHow, including local seminars, personal coaching and award-winning product support. The company further supports small organizations through its extensive network of consultants/resellers, technology providers, franchises and national associations.

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.

(CTCT-F)

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,828.24 +0.49 0.00%
S&P 500 2,067.56 -5.27 -0.25%
NASDAQ 4,791.63 +4.3130 0.09%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs