Accenture (NYSE: ACN) has launched a new banking software solution designed to improve customer insights and increase sales for clients in the banking industry. With the new Accenture Enterprise Customer System, banks can create and capitalize on a single customer view to generate greater sales opportunities, as well as bring more visibility and efficiency to operational tasks.
Positive customer experiences are becoming increasingly important in the banking industry, where building trust is essential for most financial institutions. According to a recent report from leading analyst firm Gartner, “External differentiation means developing new customer experiences that support revenue growth and customer retention. 1”
“The Accenture Enterprise Customer System allows banks to gain a single, consolidated view of customers to create more relevant and valuable interactions – in short, delivering better services and experiences to customers across all channels,” said Colin Davies, managing director, Accenture Software. “This 360 degree view of the customer allows banks to provide personalized pricing and relevant value-add offerings more easily and efficiently.”
The Accenture Enterprise Customer System creates a comprehensive, real-time view of a banking customer’s relationship and history of interactions, allowing for more informed customer interactions across multiple channels.With the Accenture Enterprise Customer System, banks can:
- Improve customer experiences: Provide informed customer interactions and optimal service based on a single, real-time customer view across all banking channels.
- Increase sales opportunities: With a complete view of a customer relationship in the channel, the Accenture Enterprise Customer System enables informed cross-selling opportunities with higher success rates.
- Reduce operational inefficiencies: Accenture’s unique technology for channel and system integration allows for aggregation of data from disparate systems, for an easily accessible and complete customer information and history without costly data migration.