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NEW YORK (
Apple(AAPL - Get Report) has had a rough time of it recently, with a
drastic share price decline and concerns over the next big thing from the company. Not all is bleak in Cupertino, however, as CEO Tim Cook discussed a few topics pertaining to the company's future this week.
Giving his first public interview since becoming CEO, Cook spoke with
NBC's Brian Williams and
Businessweek on a multitude of issues, including Apple's manufacturing plans and its broader strategy.
Apple came under fire earlier this year over the working practices and conditions at its Chinese manufacturing plants. Cook announced that some manufacturing of Apple products will be brought
back to the U.S. next year.
"And next year we are going to bring some production to the U.S. on the Mac," Cook was quoted as saying. "We've been working on this for a long time, and we were getting closer to it. It will happen in 2013. We're really proud of it. We could have quickly maybe done just assembly, but it's broader because we wanted to do something more substantial. So we'll literally invest over $100 million. This doesn't mean that Apple will do it ourselves, but we'll be working with people, and we'll be investing our money."
Cook also touched on Apple's next move into the television market, describing it as
"an area of intense interest." "When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years," Cook told NBC's Williams at the end of the interview. "It's an area of intense interest. I can't say more than that."
Did Tim Cook Tip Us Off to What Apple TV Will Be?
On the product front, Apple continues to expand the reach of the iPhone 5, which arrived in
South Korea on Friday. The iPhone 5 and iPad Mini are in the process of expanding in China, with the iPad Mini hitting China on Friday and the phone arriving next week.
Deutsche Telekomannounced on Thursday that its
T-Mobile USA subsidiary will be selling Apple products in 2013. "T-Mobile USA has entered into an agreement with Apple to bring products to market together in 2013," explained
Deutsche Telekom, in a statement.
T-Mobile USA is the last major U.S. carrier not to carry the iPhone
Shares of Apple had their worst week in nearly two years, falling 8.88% to $533.25.