This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

When Business Comes Second, Behind Your Dog

At the close of her article, Pierce confesses, "I've spent more time in the kitchen cooking special meals for my dying dog than I spent cooking for the humans in the house -- and I know I am not alone. Crazy, maybe. But not alone."

I can sympathize with this perspective. Over the summer, it came time for my wife and me to put down not one, but two cats in the space of three months. Both pets had shared our home with us for over 10 years. I would have done just about anything to keep them alive -- except watch them suffer.

I've had plenty of time to get over it. I'm not over it.

But the real question here is how many business owners would go to the lengths that Apple did, sacrificing real bird-in-the-hand dollars for the intangible? Placed on the heartless scale of your company's revenue sheet, how much is your relationship with your pet really worth?

Now, to be perfectly cold about this, Fiona Apple is in a slightly different position than most entrepreneurs. She has sold many millions of albums and can sell a whole lot more completely by accident, as the headlines resulting from a September arrest in Texas on a drug possession charge illustrated.

Also, whether she intended it or not, her letter is at least partly a salvage operation, admirable from a clay-footed marketing perspective. By explaining in such honest, tender language, she will undoubtedly win new fans here while hopefully guaranteeing the loyalty of at least some those jilted by the cancelled shows.

In fact, given all the hoopla over the letter, it is quite possible she could, when she returns to touring, sell even more tickets, albums and merchandise than she would have done otherwise. Money lost in the short-term may be made up in the long.

We will never know, of course, because in the meantime Apple was nominated for a Grammy award for her January release, "The Idler Wheel . . . " (the full title is 23 words long). Win or lose, that publicity alone will ramp up sales.

All of this leads us back to the original question: Among readers of TheStreet, who would go to such lengths for a pet? What business owner would take such a personal gamble to be able to grieve alongside a dying, four-footed comrade?

We would love to hear from you in the comments for this article.

--Written by Carlton Wilkinson in Asbury Park, N.J.
2 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $95.01 0.00%
FB $99.75 0.00%
GOOG $682.74 0.00%
TSLA $147.99 0.00%
YHOO $27.05 0.00%


Chart of I:DJI
DOW 16,027.05 -177.92 -1.10%
S&P 500 1,853.44 -26.61 -1.42%
NASDAQ 4,283.7530 -79.3910 -1.82%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs